Search engine optimization, or SEO, produces a higher rate of return than almost any other form of offline and online advertising or marketing. Not only is it cost-effective, but it is also easily measurable, allowing you to see firsthand the results. In today’s marketplace, having a SEO strategy is not an afterthought or follow up to TV, radio, or print advertising–it should be at the forefront of your marketing plan.

SEO involves making changes to your website in order to achieve better rankings in what are called a search engine’s “natural” or “organic” search results. These results are produced by algorithms that are kept secret by search engines (such as Google, Yahoo! and MSN) and achieving positive results takes experience and staying current with online trends. Due to the nature of SEO and search engines you can expect to wait 3-4 months to gauge the effectiveness of an SEO campaign, although in most cases we can substantially improve search engine rankings within weeks, if not days. But for us search engine optimization is more than simply improving rankings, it’s about improving your bottom line. Our SEO services also include consulting on online marketing and web design in order to improve how the traffic generated by your higher rankings can be turned into sales, leads, or whatever objective you want to create on your website.

Our specific services related to search engine optimization and marketing include the following:

Website Analysis

For clients who want to optimize an existing website for search engines, one of the primary steps is analyzing that existing site and comparing its attributes with best practices for search engine optimization (SEO). Our analysis takes into account not only ways to improve the ranking of a particular page or the website as a whole, but opportunities to improve usability and drive sales and/or leads.

The deliverables of our website analysis include:

Keyword Research & Strategy

• Reporting

• Rankings

• Indexed Pages

• Competitor Comparison

• Incoming Links

• Referrers

Recommendations (On-Page)

• Title Tags
• Meta Tags
• URL Structure
• Standards Compliant Code
• Text vs. Graphics
• Site Map
• Website Architecture

Recommendations (Usability & Design)

• Web Credibility
• Objectives
• Lead Generation
• Navigation

Recommendations (Content)

• Keyword Usage
• Keyword Density
• Content Quantity
• Content Quality
• Search Engine Appeal
• Recommendations (Off-Page)
• Link Building
• Public Relations
• Blogs / Forums