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Having empathy for users spurs the curiosity to understand how people think.This opens up the possibilities for more ideas to flow and solve a problem space. Gaining empathy about your users closes the gap between the physical system and the goal of the user. Without it. Your just shooting from the hip.

Okay, so you built a website…now what? A lot of people who build a website say if “I build it they will come.” Unfortunately, this statement is totally false unless you’re a celebrity or an individual with a large following. And I can guarantee that the vast majority of the population is neither of these things.

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I create user experiences that are MVP (minimum viable products) to increase conversion and lessen page abandonment. This results in a rich and engaging user experience that is aesthetically intuitive and enhances brand loyalty.

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Featured Projects

Insurance Broker CRM/dashboard Insurance Broker CRM/dashboard Insurance Broker CRM/dashboard Insurance Broker CRM/dashboard Insurance Broker CRM/dashboard Insurance Broker CRM/dashboard Insurance Broker CRM/dashboard Insurance Broker CRM/dashboard

On 16, Oct 2016 | No Comments | In | By williamD

Insurance Broker CRM/dashboard

Challenge

Provide a CRM that allows insurance brokers to manage their prospects and leads.

Solution

The broker dashboard is broken into three main sections “Recent Activities”, “Prospect Accounts” and “Sales Activities”. Each prospect or lead has a detailed view enabling the broker to manage multiple proposals and see an account activity view in the form of a timeline for a specific prospect.

Deliverables

Sketch files, Balsamiq wireframes
 
Broker Portal Prototype

Employee census upload feature Employee census upload feature Employee census upload feature Employee census upload feature Employee census upload feature Employee census upload feature

On 16, Oct 2016 | No Comments | In | By williamD

Employee census upload feature

Challenge

To get a accurate quote on a health insurance benefits package. Employers need to upload or add their employee’s information during the shopping process.

Solution

Provide multiple ways for employers to upload or edit their employee census within a single page.

Deliverables

Balsamiq wireframes and annotation
 
Desktop Prototype
 
Mobile Prototype

The perfect fit insurance plan finder The perfect fit insurance plan finder The perfect fit insurance plan finder The perfect fit insurance plan finder The perfect fit insurance plan finder

On 16, Oct 2016 | No Comments | In | By williamD

The perfect fit insurance plan finder

Challenge

Simplify the process of selecting the right insurance plan based on personal demographic data

Solution

The Perfect Fit Finder is part of a larger online shopping experience tied to an employers benefits package they build online. The fit finder is the employees segment of the process where they can select from a variety of plans, however the fit finder narrows the selection down to “Your Perfect Fit”, “Lower Cost Plans” or “Richer Benefits”. The user always has the option to see all available plans if they don’t like the selected insurance plans.

Deliverables

Sketch files, process flow
 
Wireframe Prototype
 
Finish UI Prototype

SaaS Platform Dashboard (fundraising) SaaS Platform Dashboard (fundraising) SaaS Platform Dashboard (fundraising) SaaS Platform Dashboard (fundraising) SaaS Platform Dashboard (fundraising) SaaS Platform Dashboard (fundraising) SaaS Platform Dashboard (fundraising)

On 01, Aug 2015 | In | By williamD

SaaS Platform Dashboard (fundraising)

Problem space

The churn percentage rate is high because users have a difficult time remembering how to use the system once they come back to it. The current iteration does little to communicate the success of non-profit fundraising campaigns.

The Challenge

To work within the bootstrap framwork and improve the user flow.

Solution

Re-label navigation to match the naming convention used in the non-profit space. Example: change “Setup” to “Create Campaign”. Move products under headings that make more logical sense as a dual task. Example: change “Upload New” to “Upload and Validate” since uploading a list also validates the cell phone numbers.

Provide a wizard for setting up a campaign and add helpful alerts to educate the user along their journey.

The deliverables:

Sketch files, architectural site map, Invision and Bootstrap prototype
 
Finanical Graph Prototype

 

New site map/architectural flow

Dashboard Prototype
 
Site Map

UX UI for Mobile Teams Concept UX UI for Mobile Teams Concept UX UI for Mobile Teams Concept UX UI for Mobile Teams Concept UX UI for Mobile Teams Concept UX UI for Mobile Teams Concept UX UI for Mobile Teams Concept UX UI for Mobile Teams Concept

On 01, Aug 2015 | In | By williamD

UX UI for Mobile Teams Concept

Challenge

Adding a “Teams” concept to a functioning crowdfunding platform.

Collect the user’s data as a individual fundraiser while offering options to join or create a team.

Solution

Have the user signup to become a individual fundraiser and allow them to opt out of the team module. If the user chose the team path participants would have the ability customized their own team page, displaing their photo and fundraising totals. Engage the user through gamification at various achievement levels based on their fundraising efforts.

Deliverables

Sketch files, mind mapping, swim lane UML charts, Balsamiq wireframe and flow charts.
 
Invision Prototype
 
Axure Template Selector
 
View Mind Map
 
Join Team Flow
 
View UML Flow
 

Merchandise return funnel-wireframe. Merchandise return funnel-wireframe. Merchandise return funnel-wireframe. Merchandise return funnel-wireframe. Merchandise return funnel-wireframe.

On 01, Aug 2015 | In | By williamD

Merchandise return funnel-wireframe.

Building brand loyalty translates into customer satisfaction when customers have a clear understanding on how to return an item just as they did when they bought it. Having a frictionless experience increases the efficiency for the user to return merchandise.

Interactive Wireframe

Purchasing Funnel Audio Products Purchasing Funnel Audio Products Purchasing Funnel Audio Products Purchasing Funnel Audio Products Purchasing Funnel Audio Products

On 01, Aug 2015 | In | By williamD

Purchasing Funnel Audio Products

Sonic Electronix sells car and home audio online. They generate $60 million annually and ranked number 3 online for consumer electronics.

The Problem Space

Re-configure the architecture to include over 200 use cases while still incorporating a minimalistic design.

Deliverables

Axure prototype, Balsamiq wireframes, numerous Photoshop files with layer comps.


View Prototype
Capital Group Prototype Capital Group Prototype Capital Group Prototype Capital Group Prototype

By williamD

On 01, Aug 2015 | In | By williamD

Capital Group Prototype

Website prototype developed in Axure RP following a style guide produced and designed by Landor and Associates.

View Prototype