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Having empathy for users spurs the curiosity to understand how people think.This opens up the possibilities for more ideas to flow and solve a problem space. Gaining empathy about your users closes the gap between the physical system and the goal of the user. Without it. Your just shooting from the hip.

Okay, so you built a website…now what? A lot of people who build a website say if “I build it they will come.” Unfortunately, this statement is totally false unless you’re a celebrity or an individual with a large following. And I can guarantee that the vast majority of the population is neither of these things.

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I create user experiences that are MVP (minimum viable products) to increase conversion and lessen page abandonment. This results in a rich and engaging user experience that is aesthetically intuitive and enhances brand loyalty.

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Featured Projects

The perfect fit insurance plan finder The perfect fit insurance plan finder The perfect fit insurance plan finder The perfect fit insurance plan finder The perfect fit insurance plan finder

On 16, Oct 2016 | No Comments | In | By williamD

The perfect fit insurance plan finder

Challenge

Simplify the process of selecting the right insurance plan based on personal demographic data

Solution

The Perfect Fit Finder is part of a larger online shopping experience tied to an employers benefits package they build online. The fit finder is the employees segment of the process where they can select from a variety of plans, however the fit finder narrows the selection down to “Your Perfect Fit”, “Lower Cost Plans” or “Richer Benefits”. The user always has the option to see all available plans if they don’t like the selected insurance plans.

Deliverables

Sketch files, process flow
 
Wireframe Prototype
 
Finish UI Prototype

UX UI for Mobile Teams Concept UX UI for Mobile Teams Concept UX UI for Mobile Teams Concept UX UI for Mobile Teams Concept UX UI for Mobile Teams Concept UX UI for Mobile Teams Concept UX UI for Mobile Teams Concept UX UI for Mobile Teams Concept

On 01, Aug 2015 | In | By williamD

UX UI for Mobile Teams Concept

Challenge

Adding a “Teams” concept to a functioning crowdfunding platform.

Collect the user’s data as a individual fundraiser while offering options to join or create a team.

Solution

Have the user signup to become a individual fundraiser and allow them to opt out of the team module. If the user chose the team path participants would have the ability customized their own team page, displaing their photo and fundraising totals. Engage the user through gamification at various achievement levels based on their fundraising efforts.

Deliverables

Sketch files, mind mapping, swim lane UML charts, Balsamiq wireframe and flow charts.
 
Invision Prototype
 
Axure Template Selector
 
View Mind Map
 
Join Team Flow
 
View UML Flow
 

Mobile Cart UI Mobile Cart UI Mobile Cart UI Mobile Cart UI Mobile Cart UI Mobile Cart UI

By williamD

On 01, Aug 2015 | In | By williamD

Mobile Cart UI

The Problem Space

Increase conversion and give the user checkout options at the very top of the checkout process.
 

Solution

Unclutter the UI by adding more white space within the viewport giving it a more open feel and delete any banner advertisments in the checkout funnel. Shipping hurdles and promo messaging is displayed toward the bottom of the UI next to the checkout options.
 

Deliverables

Balsamiq wireframes, Photoshop files with layer comps.
 
View Layer Comps
 
Download Wireframe