Simplify the process of selecting the right insurance plan based on personal demographic data
The Perfect Fit Finder is part of a larger online shopping experience tied to an employers benefits package they build online. The fit finder is the employees segment of the process where they can select from a variety of plans, however the fit finder narrows the selection down to “Your Perfect Fit”, “Lower Cost Plans” or “Richer Benefits”. The user always has the option to see all available plans if they don’t like the selected insurance plans.
Adding a “Teams” concept to a functioning crowdfunding platform.
Collect the user’s data as a individual fundraiser while offering options to join or create a team.
Have the user signup to become a individual fundraiser and allow them to opt out of the team module. If the user chose the team path participants would have the ability customized their own team page, displaing their photo and fundraising totals. Engage the user through gamification at various achievement levels based on their fundraising efforts.
The Problem Space
Increase conversion and give the user checkout options at the very top of the checkout process.
Unclutter the UI by adding more white space within the viewport giving it a more open feel and delete any banner advertisments in the checkout funnel. Shipping hurdles and promo messaging is displayed toward the bottom of the UI next to the checkout options.