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Having empathy for users spurs the curiosity to understand how people think.This opens up the possibilities for more ideas to flow and solve a problem space. Gaining empathy about your users closes the gap between the physical system and the goal of the user. Without it. Your just shooting from the hip.

Okay, so you built a website…now what? A lot of people who build a website say if “I build it they will come.” Unfortunately, this statement is totally false unless you’re a celebrity or an individual with a large following. And I can guarantee that the vast majority of the population is neither of these things.

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I create user experiences that are MVP (minimum viable products) to increase conversion and lessen page abandonment. This results in a rich and engaging user experience that is aesthetically intuitive and enhances brand loyalty.

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User testing recomendations for conversion drop off User testing recomendations for conversion drop off User testing recomendations for conversion drop off User testing recomendations for conversion drop off User testing recomendations for conversion drop off

By williamD

On 10, Aug 2016 | In | By williamD

User testing recomendations for conversion drop off

Current status

Observing a high drop off rate when users landed on the browse plans page in the list view. Only 27.45% of the users are are staying on the the browse page then exit.

Area of focus

  •  The Favorite/Compare Tool

Test Objective: Is the compare functionality being overlooked? Could this be one of the reasons for the drop off rate on the plan listing page?

  • The “Get This Plan” flow

Test Objective: Solicit feedback from the user on research habits. Find pain points before they journey to the create account page.
 
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