On 10, Aug 2016 | In Research | By williamD
User testing recomendations for conversion drop off
Observing a high drop off rate when users landed on the browse plans page in the list view. Only 27.45% of the users are are staying on the the browse page then exit.
Area of focus
- The Favorite/Compare Tool
Test Objective: Is the compare functionality being overlooked? Could this be one of the reasons for the drop off rate on the plan listing page?
- The “Get This Plan” flow
Test Objective: Solicit feedback from the user on research habits. Find pain points before they journey to the create account page.