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Having empathy for users spurs the curiosity to understand how people think.This opens up the possibilities for more ideas to flow and solve a problem space. Gaining empathy about your users closes the gap between the physical system and the goal of the user. Without it. Your just shooting from the hip.

Okay, so you built a website…now what? A lot of people who build a website say if “I build it they will come.” Unfortunately, this statement is totally false unless you’re a celebrity or an individual with a large following. And I can guarantee that the vast majority of the population is neither of these things.

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I create user experiences that are MVP (minimum viable products) to increase conversion and lessen page abandonment. This results in a rich and engaging user experience that is aesthetically intuitive and enhances brand loyalty.

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Use case diagrams, scenario & task analysis Use case diagrams, scenario & task analysis Use case diagrams, scenario & task analysis Use case diagrams, scenario & task analysis Use case diagrams, scenario & task analysis

By williamD

On 01, Aug 2015 | In | By williamD

Use case diagrams, scenario & task analysis

For every user journey there is a story. Here are some user stories and task analysis diagrams for the return policy functionality for Sonic Electronix.com.

Conversion is NOT about making a sale all the time. It’s about the online relationship an online retailor has with its customers. That’s why returning an item is just as important as buying one. Making it easy to return merchandise sets a positive tone with the customer and repeat business.

Return Policy (Pending user flow)

Scenario 1

Jim is having a problem with his head unit. He’s had the head unit for awhile and had it professionally installed. Jim recently noticed that the display wasn’t lighting up. Jim visits Sonicelectronix.com and views the return policy. He’s past the 60-day money back guarantee.

Return Policy (Approved user flow)

Scenario 1

Jim is having a problem with his head unit. There doesn’t seem to be any outside damage to the unit. He had it professionally installed. The installer noticed that the display wasn’t lighting up. Jim visits Sonicelectronix.com and views the return policy. He’s within the 60-day money back guarantee.