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Having empathy for users spurs the curiosity to understand how people think.This opens up the possibilities for more ideas to flow and solve a problem space. Gaining empathy about your users closes the gap between the physical system and the goal of the user. Without it. Your just shooting from the hip.

Okay, so you built a website…now what? A lot of people who build a website say if “I build it they will come.” Unfortunately, this statement is totally false unless you’re a celebrity or an individual with a large following. And I can guarantee that the vast majority of the population is neither of these things.

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I create user experiences that are MVP (minimum viable products) to increase conversion and lessen page abandonment. This results in a rich and engaging user experience that is aesthetically intuitive and enhances brand loyalty.

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The perfect fit insurance plan finder The perfect fit insurance plan finder The perfect fit insurance plan finder The perfect fit insurance plan finder The perfect fit insurance plan finder

On 16, Oct 2016 | No Comments | In | By williamD

The perfect fit insurance plan finder

Challenge

Simplify the process of selecting the right insurance plan based on personal demographic data

Solution

The Perfect Fit Finder is part of a larger online shopping experience tied to an employers benefits package they build online. The fit finder is the employees segment of the process where they can select from a variety of plans, however the fit finder narrows the selection down to “Your Perfect Fit”, “Lower Cost Plans” or “Richer Benefits”. The user always has the option to see all available plans if they don’t like the selected insurance plans.

Deliverables

Sketch files, process flow
 
Wireframe Prototype
 
Finish UI Prototype

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