SaaS Platform Dashboard (fundraising)
The churn percentage rate is high because users have a difficult time remembering how to use the system once they come back to it. The current iteration does little to communicate the success of non-profit fundraising campaigns.
To work within the bootstrap framwork and improve the user flow.
Re-label navigation to match the naming convention used in the non-profit space. Example: change “Setup” to “Create Campaign”. Move products under headings that make more logical sense as a dual task. Example: change “Upload New” to “Upload and Validate” since uploading a list also validates the cell phone numbers.
Provide a wizard for setting up a campaign and add helpful alerts to educate the user along their journey.
Sketch files, architectural site map, Invision and Bootstrap prototype
Finanical Graph Prototype