On 03, Aug 2015 | In Research | By williamD
In The Wild Usability Study
In-person interviews were used to gather data through participant observations as the user interacted with the sonicelectronix.com website. This provided context for site improvements and unveiled consumer pain points as they journey through the purchasing funnel.
There were two parts to this study.
1. Participants filled out an online survey via Google Forms using an iPad. To qualify for the survey participants had to have bought audio products online.
2. Each participant was given three task to perform within a 60 minute period. Each task focused on different scenarios.
Quicktime was used for screen recordings to capture the users journey through the task while recording their thought process along the way.
The study concluded after a clear repetition started to appear from the users. The qualitative data was collected and mapped by tasks after reviewing my notes and video recordings of each user. After review, I documented the suggested website improvements that helped increase conversion.
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