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Having empathy for users spurs the curiosity to understand how people think.This opens up the possibilities for more ideas to flow and solve a problem space. Gaining empathy about your users closes the gap between the physical system and the goal of the user. Without it. Your just shooting from the hip.

Okay, so you built a website…now what? A lot of people who build a website say if “I build it they will come.” Unfortunately, this statement is totally false unless you’re a celebrity or an individual with a large following. And I can guarantee that the vast majority of the population is neither of these things.


I create user experiences that are MVP (minimum viable products) to increase conversion and lessen page abandonment. This results in a rich and engaging user experience that is aesthetically intuitive and enhances brand loyalty.


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In The Wild Usability Study In The Wild Usability Study In The Wild Usability Study In The Wild Usability Study In The Wild Usability Study In The Wild Usability Study In The Wild Usability Study In The Wild Usability Study

By williamD

On 03, Aug 2015 | In | By williamD

In The Wild Usability Study

In-person interviews were used to gather data through participant observations as the user interacted with the website. This provided context for site improvements and unveiled consumer pain points as they journey through the purchasing funnel.

There were two parts to this study.

1. Participants filled out an online survey via Google Forms using an iPad. To qualify for the survey participants had to have bought audio products online.

2. Each participant was given three task to perform within a 60 minute period. Each task focused on different scenarios.

Quicktime was used for screen recordings to capture the users journey through the task while recording their thought process along the way.

The study concluded after a clear repetition started to appear from the users. The qualitative data was collected and mapped by tasks after reviewing my notes and video recordings of each user. After review, I documented the suggested website improvements that helped increase conversion.
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