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Having empathy for users spurs the curiosity to understand how people think.This opens up the possibilities for more ideas to flow and solve a problem space. Gaining empathy about your users closes the gap between the physical system and the goal of the user. Without it. Your just shooting from the hip.

Okay, so you built a website…now what? A lot of people who build a website say if “I build it they will come.” Unfortunately, this statement is totally false unless you’re a celebrity or an individual with a large following. And I can guarantee that the vast majority of the population is neither of these things.

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I create user experiences that are MVP (minimum viable products) to increase conversion and lessen page abandonment. This results in a rich and engaging user experience that is aesthetically intuitive and enhances brand loyalty.

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On 16, Oct 2016 | No Comments | In | By williamD

Insurance Broker CRM/dashboard

Challenge

Provide a CRM that allows insurance brokers to manage their prospects and leads.

Solution

The broker dashboard is broken into three main sections “Recent Activities”, “Prospect Accounts” and “Sales Activities”. Each prospect or lead has a detailed view enabling the broker to manage multiple proposals and see an account activity view in the form of a timeline for a specific prospect.

Deliverables

Sketch files, Balsamiq wireframes
 
Broker Portal Prototype

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