Ballistic Designs » Portfolio

Piloti Driving Shoes-Brains ad

Bill De Smet — Thu, 02 Feb 2012 20:48:12 +0000

Piloti is Italian for ‘racing drivers’. Drawing upon biomechanics and design, Piloti Driving Shoes are created using exclusive, patented Roll Control heel technology that lessens fatigue on the foot and allows for quicker heel and toe shifting.

Strategy: Showcase the engineering that goes into every pair of Piloti Driving Shoes.

By using an X-ray shot of a foot, communicated this key benefit in a fresh, original ways that is meaningful to the consumer.

Piloti Driving Shoes-‘‘a day at the track ad”

Bill De Smet — Thu, 02 Feb 2012 01:46:06 +0000

Professional race car drivers wear and swear by Piloti Driving Shoes.

Strategy: When you wear Piloti Driving Shoes you get all the thrills of being a professional race car driver.

By tapping into the emotions of a race car driving and the sound a race car makes were were able to authenticate the brand to consumer.

Interestingly, the red Piloti Spyders symbolize the curbing of the race track itself.

Award Winner!

Neuspeed-cutting corners ad

Bill De Smet — Wed, 01 Feb 2012 01:57:04 +0000

During our interview process, we learned that Neuspeed is different from other distributors within the automotive aftermarket world. They don’t sacrifice quality and craftsmanship when developing new products.

Strategy: Neuspeed has the most rigid standards in the automotive aftermarket.

The result is an ad that beautifully communicates their racing philosophy when it comes to manufacturing to the consumer.

Award Winner!

Piloti Driving Shoes-race proven

Bill De Smet — Wed, 01 Feb 2012 01:52:28 +0000

Piloti is the renowned leader in driving shoe technology within auto racing. They are rooted in the automotive culture and sponsor race teams both on the track and in the dirt.

We develop an ad that taps into the Heritage Noir of auto racing while touting their patented Roll Control Heel that lessened the fatigue on the foot and allows for quicker Heel and Toe shifting.
Depicting the shoe in a trophy case with other automotive paraphernalia authenticates the brand among race car enthusiast.

StopTech Performance Brakes-Corporate Website

Bill De Smet — Fri, 13 Jan 2012 02:04:16 +0000

StopTech is the first aftermarket brake company to offer balanced front brake upgrades, engineered to dramatically improve overall braking performance while remaining compatible with the stock OE rear brakes. This has significantly advanced the state of art in aftermarket brake upgrades.

StopTech is now the worldwide leader in Balanced Brake Upgrades™ for production cars, with over 277 platform offerings. The company consistently wins braking contests performed by independent publications, and is now the dominant, preferred brake system in the SPEED World Challenge® Touring Car Series, the most competitive, production based sprint race series in North America. The company also participates in Grand-Am® Cup, the premier production based endurance racing series in North America.

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Knightsgate Financial Services

Bill De Smet — Fri, 13 Jan 2012 02:00:35 +0000

Knightsgate financial is very unique. This is a sole proprieter business that had to stand out from the crowd of thousands of other financial planning websites. Vincent Cowles a seasonsed financial planner really strived to be different, he wanted a look that was clean, polished and corporate professional without feeling stuffy.

Testimonial:

“I would recommend Bill and his team without hesitation. He’s an excellent brainstorming partner and really makes the commitment to understand your needs as it relates to your project and your business. Really great work!”

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Direct Mail

Bill De Smet — Tue, 27 Dec 2011 23:17:36 +0000

Ballistic Designs can develop direct mail campaigns that hit their target with a creative punch that’s sure to get noticed. Every campaign we develop is truly unique.

LISI Insurance Services

Bill De Smet — Tue, 27 Dec 2011 19:54:08 +0000

Award Winner!

This trade ad targets insurance brokers to use CO Power as a resource to sell ancillary health plans such as dental and vision. CO Power has a three tier selling solution for brokers that makes it easy for them to add these ancillary products to their existing client policies. LISI is one of the largest employee general Insurance services company’s in California.

Warner Pacific Insurance

Bill De Smet — Tue, 27 Dec 2011 19:29:09 +0000

This trade ad targets insurance brokers to attend Warner Pacific’s continuing education program called “School of Success.” Warner Pacific is one of the largest general Insurance services company’s in California, and Colorado.

Robinson Elevator Group-Corporate Website Design

Bill De Smet — Sun, 20 Mar 2011 11:12:45 +0000

Corporate website design for Robinson Elevator Group who specializes in servicing elevators and educating Qualified Elevator Inspectors (QEI) within the New York area. The challenge was to display Robinson Elevators other divisions under one website. This was part of Robinson Elevators restructuring plan to build brand equity as the leader in educating, servicing, and witnessing the maintenance of elevators using the assets of all their divisions.

The site employs the following technological highlights:

Custom content management system (CMS)
Page editor for adding, editing or deleting content
Press release engine
Testimonials
Manage admin users (Permission based)
SEO enhancements
Class listing
Google Maps
Edit customer details

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