Piloti is Italian for ‘racing drivers’. Drawing upon biomechanics and design, Piloti Driving Shoes are created using exclusive, patented Roll Control heel technology that lessens fatigue on the foot and allows for quicker heel and toe shifting.
Strategy: Showcase the engineering that goes into every pair of Piloti Driving Shoes.
By using an X-ray shot of a foot, communicated this key benefit in a fresh, original ways that is meaningful to the consumer.