Piloti is the renowned leader in driving shoe technology within auto racing. They are rooted in the automotive culture and sponsor race teams both on the track and in the dirt.

We develop an ad that taps into the Heritage Noir of auto racing while touting their patented Roll Control Heel that lessened the fatigue on the foot and allows for quicker Heel and Toe shifting.
Depicting the shoe in a trophy case with other automotive paraphernalia authenticates the brand among race car enthusiast.