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Having empathy for users spurs the curiosity to understand how people think.This opens up the possibilities for more ideas to flow and solve a problem space. Gaining empathy about your users closes the gap between the physical system and the goal of the user. Without it. Your just shooting from the hip.

Okay, so you built a website…now what? A lot of people who build a website say if “I build it they will come.” Unfortunately, this statement is totally false unless you’re a celebrity or an individual with a large following. And I can guarantee that the vast majority of the population is neither of these things.


I create user experiences that are MVP (minimum viable products) to increase conversion and lessen page abandonment. This results in a rich and engaging user experience that is aesthetically intuitive and enhances brand loyalty.


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Ideas Without Boundaries

Optimization Recomendations

Process Flows

Insurance Broker CRM/dashboard

Employee census upload feature

The perfect fit insurance plan finder

User testing recomendations for conversion drop off

In The Wild Usability Study

SaaS Platform Dashboard (fundraising)

UX UI for Mobile Teams Concept

Mobile Cart UI

Use case diagrams, scenario & task analysis

Merchandise return funnel-wireframe.

Purchasing Funnel Audio Products

Capital Group Prototype

Sonic Homepage Design

Ballistic Designs wins the Graphic Designs USA, American Web Design Award. The American Web Design Awards – celebrates the power of well-designed websites and other online communications to attract audiences, generate engagement and response, and promote products, services and ideas. Out of the thousands of entries nationwide only 104 firms received award recognition    

There’s more where this came from.